Projecterpoint Website Design and Digital Strategy
Projectorpoint is the UK's number one projector specialist. The Design Business worked with Projectorpoint to support the development of their website to improve direct online sales and promote the consulting side of the business.
DEFINING THE OBJECTIVES
First, Projectorpoint gave us the brief for a design review. We looked at two end to end customer journeys in their existing website and then compared the same journey with their key competitors’ websites. Competitors ranged from a traditional B2B technology no-frills warehouse to companies offering more elegant B2C experiences. Our Design Review enabled them to establish what they were doing right, where they could learn from the competition and opportunities to innovate in the sector.
UNDERSTANDING INDIVIDUAL CUSTOMER NEEDS
Our persona workshop helped Projectorpoint understand their range of customers' differing requirements. Audio Visual Specialist, Installers, Office Manager and Home Cinema customers all have different needs, objectives and levels of technical understanding Projectorpoint needed to create an inclusive experience for.
Projectorpoint found their customer personas valuable in offering different perspectives on their business and website experience.
WHAT IS OUR EXPERIENCE?
The Design Business facilitated a workshop with the Projectorpoint team to define the experience they want their business to have. The Experience Principles gave Projectorpoint a shared understanding and ownership of its customer experience success criteria.
DESIGNING THE SOLUTION
The Design Business worked with Projecterpoint to create their optimal website experience designs.
CLIENT FEEDBACK
“Neil came recommended to us via a consultant we were working with when we were planning a website refresh. Neil’s approach from proposal to initial planning stages gave us the comfort he was right for our business. We had a workshop where we defined our business differentiators, customer personas and culture; this then fed into the design and website we have today. As a result, we have a vastly improved site both in terms of design and function, especially in areas that needed more attention, like mobile use. I’d highly recommend Neil not only as a design consultant but to help define your brand, customer profile and deliver a website design that offers function, design and brand.”
CREATE THE RIGHT EXPERIENCE FOR YOUR BUSINESS
Customer experience on and offline has never been more important. We can help you refine, evolve or reimagine your business this year and beyond.
Based in Windsor
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07428 100 853
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