The Bike Company is one of the largest independent local bike shops in the southeast of England. We helped The Bike Company create an online presence that sells the considerable benefits to cyclists of buying local.
The Bike Company has seen a 75% increase in direct contact from online and brilliant customer feedback on the website. We created customers journeys focused on their cycling needs – leisure, commuting, racing, etc... – that lead them to the products and services that are right for them.
MORE THAN A BIKE SHOP
Our customer centred design process enabled us to understand The Bike Company's customer range and lifecycle. The unique combination of products and services The Bike Company has led us to create a website that welcomes all types of cyclists and caters for all the service needs they have.
Attracting Customers In-Store
The Bike Company is a local bike shop; their core customer base lives with 12 miles of the shop. The role of the website is to promote the products and services that attract customers to visit the shop.
People Personality
The team at The Bike Company have a passion for cycling and decades of industry experience. As much as selling bikes, The Bike Company website sells a local bike shop's friendly, trustworthy face.
After Sales Service
One of the most significant advantages to buying from The Bike Company is having a new bike set up and a free six-week service to check everything is working. Bikes like cars need service and maintenance; building trust in the aftersales service is vital in attacking new customers.
The Perfect Fit
A bike fit can make all the difference to cycling comfort, enjoyment, and performance, from leisure cycling to racing. Highlighting this specialist service online attracts new customers to this specialist boutique service.
Always There to Help
From punctures to more extensive repairs, a significant percentage of trade at any bikes shop comes from the workshop. Bringing this service to the fore online helps has helped The Bike Company build its five-star repair ratings.
Tourist Town
Windsor is a tourist town with many beautiful areas to explore along the Thames and Windsor Great Park. Developing a bike hire service and promoting it online has helped The Bike Company attract customers visiting the town.
CLIENT FEEDBACK
“We get lots of positive reviews from our customers on our website, The Design Business created for us. The Design Business took time to understand our business and customers, which has really helped us make an impact online.”
CREATE THE RIGHT EXPERIENCE FOR YOUR BUSINESS
Customer experience on and offline has never been more important. We can help you refine, evolve or reimagine your business this year and beyond.
Based in Windsor
Give Us a Call
07428 100 853
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